Orabo: Packaging Design
Challenge
Dairygold was launching a new product in China and needed a packaging design that motivated young professional women, who value their health and wellbeing.
Outcome
Together with Dynamo, we designed an illustrative package that expresses Ireland's natural dairy farming practices, which provide wholesome nutrition and long-term wellness.
This is one of the unchosen routes we presented.
Project scope
Packaging design
Introduction
Dairygold had ambitions to bring high-quality nutrition overseas with the aim of helping young professional women achieve enhanced wellness.
Their plan was to use the rich natural grass-fed milk to support bone health, immunity, and beauty, both inside and out.
The Design
We brought the brand story and product benefits to life by embracing the beauty of the Irish landscape.
Through illustration that reflects the rolling hills of Ireland and the use of gold, both the heritage and quality of the product are clearly expressed.
