Cora: Icon Design
Challenge
Cora is a company with a diverse and complicated offering and they needed a way to keep their audience engaged while learning about their products.
Outcome
Together with Dynamo, we designed a series of unique icons that help Cora clearly explain the features and benefits of their products in an engaging way.
Project scope
Icon design
Introduction
Cora is an enterprise and portfolio management company that supplies global and government agencies. During their rebranding, they discovered that the wide range of icons being used in their communications was confusing and unnecessary.
The Strategy
In order to increase interest and engagement, we simplified the range of icons Cora was currently using and designed a fresh set of unique icons that clearly and effectively communicated the features and benefits of their products.
The Design
Through the use of vibrant gradients and simple, bold graphic shapes, we created a series of icons that improved the understanding of the various aspects of Cora’s company and products, while boosting engagement.
