Switchable: Brand Development and Identity Design
Challenge
To bring life to a vision and launch a new business concept by developing and creating a brand from scratch for the market.
Outcome
A full branding solution and strategy bringing focus, form and supporting the future growth of the new business. Helping to build connection with potential and existing customers.
Project scope
Brand strategy
Naming
Tone of voice
Brand identity design
Brand book and design systems
Brand materials
Website
Developing a strategy
We know it can be difficult to communicate a new idea and even harder to put pen to paper. We went through our Discovery Process to better understand the vision and business concept.
The Discovery Process gave us insight into the competition, the energy switching market and customers. By defining the brand values, personality, tone of voice and brand positioning, in a timely and efficient manner, we developed a strategy to help communicate the vision to their ideal target customers.
Bringing it to life
Together we agreed that the name had to both express the brands personality and be descriptive. After some market research and validation, Switchable was born.
Through our expertise, research knowledge of the industry and new strategy we created a logo to appeal to their customer base. One that was modern, friendly and professional, which works perfectly across all digital and print applications.
We also produced a brand book with design systems which will help Switchable save time, money and stay consistent in all their brand building efforts in the future.
Select pages from brand book and design systems
The launch
Switchable launched their brand with a website, printed materials and a promotional direct mail campaign aimed at the defined target market. This gave them a digital and physical presence to begin connecting with their customers. Their brand book will guide their visual efforts for years to come.
Not only did we bring their idea into reality in a matter of weeks, they have a foundation that will allow Switchable to focus on the other aspects of its day to day business for the foreseeable future.
“ A true professional, proactively driving forward each stage of the process whilst simultaneously providing expert guidance and direction. He was able to take my business concept and literally bring it to life.”
– Brian Webb, Switchable Founder