Keva’s: Creating a Luxury Brand
Challenge
To develop a brand and packaging design for a new range of products that will attract customers and retailers.
Outcome
A new brand strategy and identity expressed in a luxury packaging experience which communicates the personality and quality of the brand.
Project scope
Brand strategy
Brand identity design
Brand book and design systems
Packaging
The Vision
Keva’s came to us with ambitions to launch a range of new high quality products into the European market. They found themselves at a crucial point. How do we reframe and introduce our product so that it attracts customers and retailers.
Developing a strategy
The first task was to carry out research, competitive analysis and facilitate brand workshop sessions with their team. Through our discovery sessions it became clear they needed to position the brand as a luxury brand.
Bringing it to life
From this new positioning we designed a visual language to express the brand. A new logo and packaging were created to be used across the product range to elevate the brand. The packaging was crafted to give a luxurious and elegant experience which matched the taste and quality of the product.
