Challenge

Pepsi Treats is a flavour innovation that offers consumers a fresh and indulgent product experience. The design team was challenged with the developing of a range of visually striking designs that not only captivate attention on the shelves but also effectively convey the unrivalled experience awaiting consumers upon indulging in the product.

Outcome

Using illustration, we developed a suite of pack designs brimming with bold flavour cues and a distinctive attitude. Each pack is meticulously crafted to create a visually captivating and unforgettable customer experience.

Project scope

Packaging
Illustration