Challenge

Pepsi wanted to celebrate the 50th anniversary of hip-hop by collaborating with one of the greatest rappers of all time, The Notorious B.I.G.

With a campaign strategy and plan in place, the design team was tasked with developing an influencer kit that would excite our audience while staying true to the roots of Biggie and his legacy.

Outcome

An exclusive limited edition kit was created to pay tribute to the icon that is The Notorious B.I.G. The response surpassed all expectations with huge engagement across social platforms. Leaving Pepsi and Biggie fans alike, Thirsty For More!

Project scope

Influencer Kit
Packaging
Album cover
Kit video
Kit Photography